What EUR 10 of AI CRM Credit Gets You

Choose one high-volume lane, or mix credit across tasks. In AmplySales, an AI-native CRM for small-business sales teams, credit can power prospect enrichment, AI sales assistant work, AI email assistant checks, proposal drafts, and sales automation.

• ~180 full prospect enrichments
• ~117 sales/admin assistant actions
• ~680 proposal generations

What EUR 10 can cover

Quantities are planning estimates from AmplySales credit accounting. Exact credit use varies by request size, data availability, tools, and provider mix.

Work item	EUR 10 gets roughly	What that means
Full prospect enrichment	~180 enrichments	Public company context, contact clues, website signals, and CRM-ready enrichment details.
Sales assistant work	~97 actions	CRM lookup, prospect research, outreach drafting, updates, and next-step summaries.
Admin assistant work	~130 actions	CRM updates, record lookups, configuration support, summaries, and operational drafting.
Sales/admin assistant blend	~117 actions	A blended planning number across the sales and admin assistant usage pattern.
Proposal generation	~680 proposals	First drafts for commercial emails, proposals, offers, and outreach follow-up.
Email junk/triage classification	~3,600 checks	Classify obvious junk or low-value inbound email before a human spends attention on it.
Email sentiment / buying-intent scan	~3,000 scans	Spot intent signals, sentiment, and useful sales context in inbound messages.
Company discovery search	~1,140 searches	Find candidate companies for a target segment or sales research workflow.
Web scrape + summary	~580 summarized scrapes	Read web pages and turn them into compact CRM-usable summaries.

What the assistants do

Use assistants for the repetitive sales and admin loops that normally interrupt the day.

Assistant lane	Typical work	Human equivalent
Sales assistant	Research a prospect, read CRM context, draft outreach, prepare follow-up, summarize next steps, and help keep records current inside an AI CRM.	Best compared by task: prospect research, commercial email/proposal drafting, and inbox processing are converted below.
Admin assistant	Update records, check lists, prepare summaries, support configuration questions, clean operational details, and draft routine admin text.	Best compared as avoided admin context switching, data entry, and CRM cleanup.
Combined sales/admin use	Move from raw question to useful CRM output: find the right context, do the first pass, and leave the user with a draft, summary, update, or sales automation next action.	Most valuable when the work would otherwise be split across tabs, inbox, search, notes, and CRM fields.

It turns weeks of repeated work into minutes or hours.

Salesforce reports that reps spend only 28% of their week actually selling. McKinsey found that knowledge workers spend large chunks of the week on email and information search. AmplySales moves those repetitive loops into the CRM, where the work is logged, structured, and reusable.

EUR 10 can be aimed at one high-volume lane, or mixed across lanes. Human effort is measured in workdays or workweeks; AmplySales handles the same type of repetitive work as AI runs.

Notes and sources

• Credit counts are planning estimates from AmplySales credit accounting. Exact credit use varies by request size, data availability, tools, and provider mix; the rows are alternatives and are not meant to be added together.
• Assistant action counts are a public planning view of internal credit accounting. A single user request can combine CRM lookup, research, drafting, updates, and summarization.
• Human-hour comparisons use concrete task-level benchmarks: ~180 enrichments x 10-15 min = 30-45h; ~680 commercial email/proposal drafts x 10 min = 113h; 3,000-3,600 inbox checks x 1.3 min = 65-78h. At a 40-hour workweek, the heavier 65-113h lanes are roughly 2-3 workweeks.
• Human cost comparison uses a company-side assistant cost of €25/hour.

Sources

• Source — Prospect research/enrichment benchmark: ZoomInfo says effective research takes 10-15 minutes per prospect when using intelligence platforms, while manual public-source research can take 30-60 minutes per contact.
• Source — Sales productivity benchmark: Salesforce reports reps spend 28% of their week actually selling, with the rest consumed by tasks such as deal management and data entry.
• Source — Email and information-search benchmark: McKinsey reports interaction workers spend 28% of the workweek managing email and nearly 20% looking for internal information.
• Source — Email processing benchmark: HBR cites a McKinsey analysis at 2.6 hours and 120 messages per day, which works out to roughly 1.3 minutes per message.
• Source — Commercial email/proposal drafting benchmark: this page uses 10 minutes per generated draft as the accepted planning benchmark. A broader OnePoll email-drafting survey found about 5.8 minutes per general employee email, so 10 minutes is above that generic baseline.
• Source — Sales/admin context: HubSpot reported surveyed sales professionals spent about one hour a day on administrative tasks; this page does not convert that into a per-request time because the public benchmark is not task-level.